Drift And Budweiser Team Up Again With Super Bowl Campaign

Drift And Budweiser Team Up Again With Super Bowl Campaign

January 23, 2019

Drift today announced a partnership with Budweiser, coinciding with the Super Bowl, to make it easier than ever for people to choose green electricity sources for their homes.

Beginning today, through Super Bowl Sunday, Budweiser and Drift will offer one month’s free trial of a green plan to consumers who sign up. It’s our way of saying thank you for making the switch and helping us build a 100% renewable future. Get more details here: joindrift.com/budweiser.

This is Drift’s second partnership with Budweiser. In September, the two teamed up to help business and consumers switch to low cost, 100% renewable electricity. The partnership, announced during Climate Week in New York City, underscored the beer maker’s commitment to producing Budweiser around the world with 100% renewable energy by 2025.

See the full press release about the new partnership below, and be sure to read about it in AdAge.

Budweiser Clydesdales Deliver a Wind-Powered Message on this Year’s Super Bowl Stage

Budweiser and Anheuser-Busch take message further by powering the host city of Atlanta with clean electricity for Super Bowl week

NEW YORK, Jan. 23, 2019 /PRNewswire/ — Today, Budweiser released its Super Bowl LIII commercial, bringing its long-term commitment to renewable electricity to the biggest stage of the year. Last year, Budweiser announced its commitment to be brewed with 100% Renewable Electricity from Wind Power*, and to celebrate, the King of Beers will showcase this commitment in a commercial titled, “Wind Never Felt Better,” featuring the iconic Budweiser Clydesdales alongside wind turbines, all set to the soundtrack of music legend Bob Dylan’s “Blowin’ in the Wind.”

“Super Bowl is one of the most exciting times of the year for our team, and people all over the country. Those who wait for the best commercials all year expect Budweiser to show up big, and we felt there was no better way to show up this year than to talk about our commitment to Renewable Electricity,” said Ricardo Marques, VP of Marketing Core & Value brands at Anheuser-Busch. “We are proud to be the first Anheuser-Busch brand and the first major beer brand to be brewed with 100% renewable electricity from wind power and hopefully we can use this moment to inspire others in our pursuit for a more sustainable future.”

To further emphasize the importance of Budweiser’s commitment, the company is donating clean electricity to Atlanta to power the city the week of Super Bowl. Atlanta is a city that has set remarkably high sustainability goals for itself – and by donating this electricity, Bud is offsetting 100% of the electricity used to power Super Bowl week with clean, renewable electricity.

Atlanta is the largest city in the South to make the pledge to clean energy and develop a blueprint showing how to get there. As Atlanta hosts its first Super Bowl since 2000, Budweiser’s donation aligns with the city’s goal of reducing the environmental impact of the Super Bowl and creating a lasting legacy.

The program also builds on Anheuser-Busch’s ambitious 2025 Sustainability Goals, which guide the brewer’s industry-leading sustainability efforts in the U.S.

“As a member of RE100, Anheuser-Busch is committed to sourcing 100 percent renewable electricity. We are thrilled the company is spotlighting this to its consumers during the Super Bowl,” said Amy Davidsen, Executive Director – North America, The Climate Group. “It’s exciting to see Budweiser partner with Atlanta to power the city with renewables, too. By working together to drive down emissions, businesses and local governments can accelerate the clean energy transition around the world.”

To continue doing its part with people all across the country, Budweiser wants to inspire communities to adopt the use of clean electricity in their homes. With the help of Drift, a leader in the clean electricity space, the two brands are making it easier than ever for people to upgrade their own homes and opt for green electricity sources. Beginning today, through Sunday, February 7, Budweiser and Drift will offer one month’s free trial of a green plan to consumers who sign up as a thank you for making the switch.

Fans can watch “Wind Never Felt Better” on Budweiser’s YouTube page and follow the brand on TwitterInstagram and Facebook. To make the switch to clean electricity, visit joindrift.com/Budweiser.

The creative for Budweiser’s commercial is led by DAVID the agency, out of Miami.

To learn more about Anheuser-Busch’s sustainability efforts and commitment to renewable electricity, visit https://www.anheuser-busch.com/betterworld.html

About Budweiser
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States’ first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and Beechwood aging, which results in unparalleled balance and character.

For more information, contact:  

Jennifer Goldsmith

Chris El-Dabh