How Drift Works

How Drift Works

May 5, 2018

When we promise we can save money on your electricity bill while being environmentally friendly, that’s not just hot air (or cool air, depending on the season). You may be asking yourself: “Isn’t that too good to be true?” The answer is no. Here’s how we do it.

It’s Simple. Really.

The energy industry works pretty much the same way it did a hundred years ago, with significant inefficiencies and a number of middlemen along the way, between the generators and you.

Let’s take Rick as an example. Rick is a solar power generator. He’s the person who makes the energy that you will eventually use to heat your house, charge your phone, turn on your laptop, keep your food cool in the refrigerator, do your laundry, turn on the lights, listen to music, watch your favorite TV show … you get the idea.


Wedged between Rick and you could be many layers and people, including schedulers, traders, billing teams and others. All of these people cost money. And guess who foots the bill? (Spoiler alert: You!)

But here’s the thing: All you really need is Rick, you, some poles and wires in between, and Drift to take care of the rest.

Drift’s software cuts out the middlemen — so that you can stop paying a power bill that doesn’t need to be so high. You essentially pay Rick so that Rick can generate more power. Which ultimately leads to even lower bills, for you and everyone. Finally.

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Clean energy made simple

Drift was voted one of the top Most Innovative Companies of 2018 by Fast Company.

It uses smart software to keep the costs down by connecting you to the people who make the power. You don’t need to install solar panels, or even own your home. Simple sign up and we take care of the rest. (No contracts. No hidden fees. And if you are not satisfied, you can leave anytime without fees or penalties.)

Join Drift