Drift Customer Spotlight: Korilla BBQ

Drift Customer Spotlight: Korilla BBQ

November 15, 2017

For this week’s customer spotlight, we’d like to introduce you to Eddie Song, founder and owner of Korilla BBQ.  Launched in 2010, during the height of the recession, Eddie started Korilla as a food truck with the basic idea of bringing Korean food to the masses. Now, with three brick and mortar locations (and another in the works), Korilla is on a growth trend.

What inspired you to start Korilla?

I grew up with Korean food and after graduating college realized that I wanted to bring this amazing cuisine to everyone else. The cuisine is very healthy with superfoods like kimchee, fermented pastes and much more — all these ingredients have strong health benefits. So why shouldn’t this food be accessible to everyone else? We started off with a food truck and since then have three successful locations across Manhattan with a new restaurant opening in Brooklyn.

What’s the favorite part of what you do?

I would have to say it’s literally telling people about Korean food. It’s been a painful and stressful journey but building a restaurant from scratch has been amazing. With every new location we have the opportunity to try something new. With the Brooklyn location we’ll be designing everything from scratch. We’ve learned a lot in the last seven years!

What were your energy costs before Drift?

The savings have been unreal. All NYC businesses know that finding a location with gas is a luxury, because it’s cheaper. All of our locations are electricity only so of course our monthly energy costs were really high. Now that we’re using Drift it’s gone down considerably. Before we were paying $1000 per month for each location and now we’re saving over 30% per month.

How has Drift improved things?

Savings back into our pockets! We have three restaurants and building three more. With that said, the money that’s coming back into our pockets are adding up tremendously.  It helps us pay for other areas of the business, such as perks for employees/staff and even helping us build the new location.

Any advice for up-and-coming small business owners?

Starting a business is one of the most grueling things you’ll do but also the most rewarding. The sayings are true: keep your head in the game, it’ll get tough but it’ll be a learning experience. It’s important to be emotionally aware — the business is your baby and when the baby hurts, you hurt but you need to be able to know how to deal with any situation, professionally. It’s definitely a hard thing to do but Drift has helped me through this journey.

Join small business owners like Eddie and experience the benefits of being able to put money back in your pocket while also supporting the environment.  Join Drift